{"id":5317,"date":"2018-11-15T00:58:21","date_gmt":"2018-11-14T16:58:21","guid":{"rendered":"https:\/\/sac.tnua.edu.tw\/?p=5317"},"modified":"2020-09-23T01:02:25","modified_gmt":"2020-09-22T17:02:25","slug":"brand-extensions-and-corporate-museums-alberto-campagnolo","status":"publish","type":"post","link":"https:\/\/sac.tnua.edu.tw\/zh\/brand-extensions-and-corporate-museums-alberto-campagnolo\/","title":{"rendered":"\u300c\u54c1\u724c\u5ef6\u4f38\u548c\u4f01\u696d\u535a\u7269\u9928\u300d\u570b\u969b\u54c1\u724c\u884c\u92b7\u5de5\u4f5c\u574a"},"content":{"rendered":"

\u201cBrand Extension and Corporate Museum\u201d International Brand Marketing Workshop
\n<\/span><\/span><\/strong>\u300c\u54c1\u724c\u5ef6\u4f38\u548c\u4f01\u696d\u535a\u7269\u9928\u300d\u570b\u969b\u54c1\u724c\u884c\u92b7\u5de5\u4f5c\u574a<\/strong><\/p>\n

A two-day workshop on \u201cBrand Extension and Corporate Museum\u201d<\/span><\/span><\/p>\n

In a two-day workshop,\u00a0<\/span><\/span><\/span>Alberto helps students create a roadmap for thinking through lectures and group assignments to develop brand communication in a dynamic and effective manner.<\/span>\u00a0The workshop helps students study how to use and re-create, creating brands for the art world, including corporate institutional museums, and creating true stories of brands.<\/span><\/span><\/p>\n

\u300c\u54c1\u724c\u5ef6\u4f38\u548c\u4f01\u696d\u535a\u7269\u9928\u300d2\u5929\u7684\u5de5\u4f5c\u574a\uff0cAlberto\u900f\u904e\u8b1b\u5ea7\u548c\u5c0f\u7d44\u4f5c\u696d\u5354\u52a9\u5b78\u751f\u5275\u9020\u4e00\u500b\u601d\u8003\u7684\u8def\u7dda\u5716,\u4ee5\u52d5\u614b\u6709\u6548\u7684\u65b9\u5f0f\u958b\u5c55\u54c1\u724c\u50b3\u64ad\u3002\u8a72\u5de5\u4f5c\u574a\u5e6b\u52a9\u5b78\u751f\u7814\u7a76\u5982\u4f55\u904b\u7528\u548c\u91cd\u65b0\u5275\u9020\uff0c\u70ba\u85dd\u8853\u9818\u57df\u5275\u9020\u54c1\u724c\uff0c\u5305\u62ec\u4f01\u696d\u6a5f\u69cb\u535a\u7269\u9928\uff0c\u5275\u5efa\u54c1\u724c\u7684\u771f\u5be6\u6545\u4e8b\u3002<\/p>\n

\"\"<\/p>\n

\u5de5\u4f5c\u574a\u5206\u5169\u500b\u968e\u6bb5\uff0c\u4e0a\u5348\u70ba\u7406\u8ad6\u8ab2\uff0c\u4e0b\u5348\u70ba\u5de5\u4f5c\u574a\u3002<\/h6>\n

\"\"<\/p>\n

15 November
\n<\/strong>\u4e0a\u5348\u7406\u8ad6\u8ab2\u5167\u5bb9\u00a0 \u00a0Lecture\u00a0<\/strong>Morning Session<\/strong><\/p>\n

\u4f01\u696d\u535a\u7269\u9928\u7576\u4eca\u975e\u5e38\u6642\u9ae6\uff0c\u5f88\u591a\u516c\u53f8\u90fd\u5728\u8003\u616e\u5c07\u4f01\u696d\u535a\u7269\u9928\u4f5c\u70ba\u54c1\u724c\u5ef6\u4f38\uff0c\u5728\u535a\u7269\u9928\u88e1\uff0c\u4f60\u4e0d\u80fd\u50cf\u5728\u5546\u5e97\u88e1\u90a3\u6a23\u89f8\u6478\u6240\u6709\u6771\u897f\uff0c\u9019\u4e9b\u7269\u54c1\u7684\u610f\u7fa9\u5728\u5c55\u793a\u6642\u5df2\u6709\u6240\u6539\u8b8a\u3002\u5de5\u4f5c\u574a\u5c07\u570d\u7e5e\u6211\u5011\u611f\u8208\u8da3\u7684\u54c1\u724c\uff0c\u5305\u62ec\u958b\u767c\u4f01\u696d\u535a\u7269\u9928\u3002Alberto\u900f\u904e\u54c1\u724c\u7684\u5b9a\u7fa9\u53ca\u54c1\u724c\u8cc7\u7522\u5e7b\u71c8\u7247\uff0c\u4ecb\u7d39\u4ec0\u9ebc\u662f\u54c1\u724c\uff0c\u53ca\u8457\u540d\u7684\u54c1\u724c\u6392\u884c\u699c\u3002<\/p>\n

\u5be6\u8e10\u4e0d\u50c5\u50c5\u662f\u5b78\u8853\u5167\u5bb9\uff0c\u800c\u662f\u5fc5\u9808\u89aa\u81ea\u53c3\u8207\u5275\u9020\u7684\u3002\u201c\u71df\u92b7\u201d\u548c\u201c\u54c1\u724c\u201d\u662f\u52d5\u8a5e\uff0c\u5b83\u5011\u662f\u95dc\u65bc\u884c\u52d5\uff0c\u65e2\u5fc5\u9808\u505a\u67d0\u4e9b\u4e8b\u3002\u71df\u92b7\u662f\u4e00\u7a2e\u89e3\u8b80\u73fe\u5be6\u4e16\u754c\u7684\u884c\u70ba\uff0c\u6211\u5011\u5fc5\u9808\u611f\u53d7\u5e02\u5834\u7684\u8108\u640f\u3002\u54c1\u724c\/\u8c61\u5fb5\u4e0d\u662f\u54c1\u724c\uff0c\u5b83\u5011\u662f\u54c1\u724c\u7559\u4e0b\u7684\u8c61\u5fb5\u4e4b\u4e00\u3002\u54c1\u724c\u4e0d\u50c5\u662f\u7522\u54c1\/\u670d\u52d9\uff0c\u54c1\u724c\u4e5f\u662f\u4e00\u7a2e\u60c5\u611f\uff0c\u6700\u6709\u50f9\u503c\u7684\u54c1\u724c\u7db2\u683c\uff0c\u662f\u5305\u542b\u53c3\u8207\u548c\u806f\u7e6b\u4eba\u7684\u7db2\u7d61\u3002<\/p>\n

\u201c\u71df\u92b7\u53ea\u91dd\u5c0d\u5927\u516c\u53f8\u201d\uff0c\u5927\u54c1\u724c\uff0c\u9019\u662f\u4e00\u9805\u6301\u7e8c\u7684\u6295\u8cc7\u3002\u201c\u71df\u92b7\u662f\u53ef\u9078\u7684\u4f46\u54c1\u724c\u662f\u5fc5\u9808\u7684\u201d\uff0c\u8981\u5efa\u7acb\u6a19\u8a8c\u6027\u7522\u54c1\u662f\u4e0d\u5bb9\u6613\u7684\u3002Alberto\u8209\u4f8bArmani\uff0c\u53ef\u53e3\u53ef\u6a02\uff0cHarley Davidson\uff0c\u96c0\u5de2\u516c\u53f8\uff0c\u00a0Nike\uff0cGucci\u7b49\uff0c\u7576\u71df\u92b7\u6b63\u5728\u9032\u5165\u5e02\u5834\uff0c\u54c1\u724c\u65e2\u56de\u6b78\u516c\u53f8\uff0c\u56db\u5927\u652f\u67f1\uff1a\u7522\u54c1\uff0c\u901a\u8a0a\uff0c\u670d\u52d9\uff0c\u5206\u92b7\uff0c\u800c\u56db\u689d\u201c\u817f\u201d\u5fc5\u9808\u5b8c\u5168\u5c0d\u9f4a\u3002<\/p>\n

15 November
\n\u4e0b\u5348\u5de5\u4f5c\u574a\u5167\u5bb9\u00a0 \u00a0Lecture Afternoon<\/strong>\u00a0Session<\/strong><\/p>\n

\u5b78\u751f\u53ef\u55ae\u7368\u6216\u6210\u5c0d\uff0c\u5c07\u70ba\u9805\u76ee\u88fd\u4f5c\u6f14\u793appt\u6587\u7a3f\u3002\u53c3\u8207\u5b78\u751f\u9078\u64c7\u4e00\u500b\u54c1\u724c\uff0c\u4e26\u5728\u5169\u500b\u5de5\u4f5c\u65e5\u5167\u70ba\u5b83\u5275\u5efa\u4e00\u500b\u4f01\u696d\u535a\u7269\u9928\u3002<\/p>\n

\u7b2c\u4e00\u90e8\u5206- 3-5\u5f35\u5e7b\u71c8\u7247-\u00a0\u95dc\u65bc\u53e3\u982d\u4ea4\u6d41\uff0c\u6bcf\u4e00\u90e8\u5206\u90fd\u6709\u4e00\u500b\u8207\u54c1\u724c\u76f8\u95dc\u7684\u5f62\u5bb9\u8a5e\uff08\u5b9a\u7fa9\u54c1\u724c\uff09\u548c\u5716\u50cf\u8aaa\u660e\u54c1\u724c\u7684\u56db\u5927\u652f\u67f1\uff08\u7522\u54c1\uff0c\u6e9d\u901a\uff0c\u5206\u92b7\uff0c\u670d\u52d9\uff09\u3002<\/p>\n

\u7b2c\u4e8c\u90e8\u52063-5\u5e7b\u71c8\u7247-\u00a0\u95dc\u65bc\u984f\u8272\uff0c\u7d0b\u7406\u8cea\u611f\u7b49\uff0c\u4ee5\u8996\u89ba\u70ba\u4e3b\uff0c\u800c\u975e\u8a9e\u8a00\u4ea4\u6d41\u3002<\/p>\n

\u7b2c\u4e09\u90e8\u5206- 1\u5f35\u5e7b\u71c8\u7247-\u00a0\u8b1b\u6545\u4e8b\uff08\u6700\u7d42\u6f14\u793a\uff0c\u54c1\u724c\u7684\u652f\u67f1\uff09<\/p>\n

\"\"<\/h6>\n

16 November
\n\u4e0a\u5348\u7406\u8ad6\u8ab2\u5167\u5bb9\u00a0 \u00a0Lecture Morning\u00a0<\/strong>Session<\/strong><\/p>\n

\u54c1\u724c\u5ef6\u4f38\uff1a\u54c1\u724c\u5ef6\u4f38\u61c9\u4ee5\u6545\u4e8b\u70ba\u4e3b\uff0c\u54c1\u724c\u70ba\u6b21\u3002\u5728\u4e0d\u5f71\u97ff\u54c1\u724c\u6838\u5fc3\u7684\u60c5\u6cc1\u4e0b\uff0c\u8207\u6838\u5fc3\u54c1\u724c\u4e0d\u540c\u7684\u9650\u5236\u7bc4\u570d\u3002\u4f8b\u5982Burberry\u548c\u746a\u838e\u62c9\u8482\uff0cBurberry\u5982\u4f55\u4fdd\u8b77\u54c1\u724c\u3002Vespa\u535a\u7269\u9928\u81f4\u529b\u65bc\u63a8\u5ee3\u54c1\u724c\u548c\u54c1\u724c\u80cc\u5f8c\u7684\u6587\u5316\u3002<\/p>\n

\u4f01\u696d\u535a\u7269\u9928\u7684\u4e09\u500b\u9a45\u52d5\u56e0\u7d20\u2013\u7ffb\u8b6f\/\u80cc\u53db\/\u80cc\u53db\u3002\u5c0d\u65bc\u4f01\u696d\u535a\u7269\u9928\u4f86\u8aaa\uff0c\u9700\u8981\u6709\u201c\u50b3\u7d71\u201d\uff0c\u4ee5\u4fbf\u6709\u8db3\u5920\u7684\u6750\u6599\u7528\u65bc\u5c55\u89bd\u5167\u5bb9\u8108\u7d61\u3002\u5c07\u696d\u52d9\u201c\u8f49\u8b6f\u201d\u70ba\u85dd\u8853\u7dad\u5ea6\u8a6e\u91cb\u3002\u201c\u80cc\u53db\u201d\u662f\u8b93\u4f60\u8ff7\u5931\u5728\u535a\u7269\u9928\u4e2d\u7684\u4f5c\u54c1\u5c3a\u5bf8\uff0c\u662f\u62bd\u8c61\u7684\uff0c\u5982\u7e54\u7269\u7684\u8cea\u5730\uff0c\u99d5\u99db\u6469\u6258\u8eca\u7684\u611f\u89ba\u3002\u4f8b\u5982\u5728\u4f5b\u7f85\u502b\u65af\u7684Roberto Capucci\u535a\u7269\u9928\u53ea\u5c55\u793a\u8863\u670d\u3001\u7d21\u7e54\u54c1\u548c\u93e1\u5b50\u3002<\/p>\n

16 November
\n\u4e0b\u5348\u5de5\u4f5c\u574a\u5167\u5bb9\u00a0 \u00a0Lecture Afternoon<\/strong>\u00a0Session<\/strong><\/p>\n

\u4e0b\u5348\u662f\u500b\u4eba\u7684\u5de5\u4f5c\u574a\uff0c\u6709\u95dc\u535a\u7269\u9928\u9700\u8981\u8003\u616e\u7684\u4e8b\u9805\u6709\uff1a\u5730\u65b9\u6027\uff0c\u5167\u5bb9\u7b49\u3002\u963f\u723e\u8c9d\u8a17\u8207\u6bcf\u500b\u4eba\/\u5c0f\u7d44\u4ea4\u8ac7\uff0c\u4e26\u7d66\u4e88\u63d0\u793a\u3002<\/p>\n

\u8207\u6703\u5e2b\u751f\u56de\u994b
\n<\/strong>\u9019\u662f\u975e\u5e38\u597d\u548c\u5be6\u5728\u7684\u5de5\u4f5c\u574a\uff0c\u662f\u963f\u723e\u8c9d\u8a17\u5be6\u969b\u5be6\u8e10\u7684\u5206\u4eab\u53ca\u5f15\u5c0e\uff0c\u907f\u514d\u4e86\u5f88\u591a\u7684\u6642\u9593\u4e0a\u6d6a\u8cbb\u3002\u4e5f\u7b26\u5408\u4eca\u65e5\u7684\u54c1\u724c\u884c\u92b7\u53ca\u535a\u7269\u9928\u5c55\u793a\u6f6e\u6d41\u3002<\/p>","protected":false},"excerpt":{"rendered":"

\u201cBrand Extension and Corporate Museum\u201d International Brand Marketing Workshop \u300c\u54c1\u724c\u5ef6\u4f38\u548c\u4f01\u696d\u535a\u7269\u9928\u300d\u570b\u969b\u54c1\u724c\u884c\u92b7\u5de5\u4f5c\u574a A two-day workshop on \u201cBrand Extension and Corporate Museum\u201d In […]<\/p>\n","protected":false},"author":1,"featured_media":5322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-5317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imcci-programme-activities"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/posts\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/comments?post=5317"}],"version-history":[{"count":1,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/posts\/5317\/revisions"}],"predecessor-version":[{"id":5321,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/posts\/5317\/revisions\/5321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/media\/5322"}],"wp:attachment":[{"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/categories?post=5317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sac.tnua.edu.tw\/zh\/wp-json\/wp\/v2\/tags?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}